August 8, 2022


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We’re massive followers of Halsey’s make-up line, About-Face, over right here. It’s revolutionary, artistic and daring, with colours and formulation you possibly can’t get simply wherever. It’s not particularly costly however with costs beginning at $12, it may very well be out of vary for a lot of. That’s why Halsey is rolling out af94, an reasonably priced — and nonetheless colourful — model with all merchandise beneath $10.

“After listening to suggestions obtained from followers and pals, I needed to create one other self-expressive line that was lower-priced with a large attain,” Halsey stated in a press release, “which is why we’re so excited to be launching this new assortment with Walmart. I hope carrying this make-up, nonetheless that appears for you, conjures up you to interrupt magnificence guidelines and colour outdoors of the strains.”

The primary drop consists of velvety eyeshadow crayons (Shadowboxer), creamy matte lipsticks (Majorly Matte), multi-use cheek + lip tints (Playdate), biodegradable make-up remover wipes (Pleasant Rewinder), colourful face + physique stickers (Joystickers) and extra.

“I’ll all the time keep in mind being 15 years outdated and saving as much as purchase my first eyeliner,” Halsey continued. “It was electrical blue and an enormous buy for me on the time, however the thrill of carrying such a daring colour was price each penny. I created af94 in order that anybody and everybody can chase that rush of standing out with daring make-up, however at an reasonably priced worth.”

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Like About-Face, af94 (named after Halsey’s initials and her 12 months of start), merchandise are vegan, cruelty-free, “clear” and developed for all pores and skin sorts and tones. It is going to be in roughly 2,900 Walmart shops throughout the nation and on Walmart.com, in fact.

“Walmart is dedicated to creating magnificence accessible for all of our prospects and we’re thrilled to be including af94 to our rising lineup of reasonably priced, inclusive and high quality magnificence merchandise,” stated Creighton Kiper, merchandising VP for Magnificence, Walmart U.S. “Our assortment displays customers’ evolving pursuits and we’re proud to collaborate with Halsey, somebody who has constructed a platform on inclusivity, to develop a model that may resonate strongly with our prospects.”

The primary assortment launches July 25 so head to Walmart’s web site to seize it earlier than it’s gone.