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CoverGirl is bringing again a really acquainted face: Queen Latifah. The producer, actor, musician and philanthropist signed to CoverGirl again in 2006 to deliver inclusive make-up to the lots. Now, she’s again as the face of a yet-to-be-announced assortment and a multi-year partnership that’s certain to proceed the model’s push in direction of inclusivity.
“It seems like a full-circle second to be again with my CoverGirl household,” Queen Latifah stated in an announcement. “I’m excited to reconnect and collaborate with them as soon as once more to deliver inclusivity to the forefront each step of the way in which, from product creation to advert improvement to product dissemination. I’m excited to be again and sit up for what we are able to create collectively!”
“Bringing again Queen Latifah to the CoverGirl household was a no brainer for us,” added Stefano Curti, Chief Manufacturers Officer, Shopper Magnificence, at Coty. “Latifah is likely one of the strongest voices of our technology and we’re thrilled to affix her in her endeavors to encourage and evoke change. She has helped us evolve the model to incorporate merchandise that assist ladies and men of all ages and pores and skin tones reside their true selves with magnificence that match their wants. The longer term is huge for CoverGirl and Queen Latifah.”
Again in 2006, Latifah partnered with the model on the Queen Assortment, one of many first drugstore traces to incorporate a full assortment of deeper shades for quite a lot of pores and skin tones. To wit, TruBlend Liquid Basis ($6.15 at Amazon
) has greater than 50 shades. This subsequent assortment is bound to encourage the trade in the identical manner.
Latifah has lots occurring proper now along with being a CoverGirl — once more. She at present stars and is an government producer on the CBS sequence reboot of The Equalizer, and she or he’s set to star in Netflix’s Finish of the Street coming later this 12 months, in addition to Netflix’s upcoming sports activities drama Hustle. It’s Queen Latifah’s 12 months.